Joint Advertising and Brand Congruity: Effects on Memory and Attitudes

This research examined how brand congruity in joint advertising affects individuals’ processing of advertising messages. An experiment was conducted whereby ads promoting two congruent or incongruent brands were presented to subjects under low versus high processing load. Results showed that advertising messages for congruent brands were better remembered under both high and low processing loads. However, ads with congruent brands led to positive attitudes only when subjects’ processing resources were constrained. These findings suggest congruent brands that appear in joint ads have a clear advantage over incongruent brands. The results have both practical and theoretical implications.     

Human resource management in China revisited: introduction

This introduction attempts to provide an overview of the Special Issue of the IJHRM on ‘Human Resource Management in China Revisited’. It deals first with the economic background of the recent changes in the PRC from 1978 to the present day, exploring the change from a command economy to a more market-led one, as well as the demise of ‘iron rice bowl’ policy dominated by a model to Soviet-inspired personnel management in favour of one gradually being characterized by possibly Japanese-/Western-influenced human resource management (HRM), albeit with ‘Chinese characteristics’. It then introduces the main debates in the field before summing up, at some length, the empirical contributions based on ‘state of the art’ field research contained in the papers submitted. Last, it deals with the comparative setting of the contributions on China vis-à-vis the national HRM systems of Japan and South Korea.     

One Approach to Dual Randomness in Life Insurance

Abstract

1. The Unnatural Hypothesis of a Constant Rate of Interest

There are loan contracts which assume a constant interest during several years and thereafter payment of the amount borrowed, but nowadays clauses are as a rule admitted giving the debtor right of conversion or repayment after a certain period, generally ten years. Low interest loans can be considered as perpetuities from a practical point of view, as long as no possibility is meant to exist that the market rate will fall under their nominal rate. Such a loan—as e.g. Consols—with the nominal rate i ₀ ought to be valued at a discount if the market rate is higher, say i > i ₀, the value being equal to the fraction i ₀ : i. But constant rates are no rule in practice.     

有选择地提高联合双原子高次谐波发射效率的一种方法

利用经典的SMT理论分析了一维普薛耳-特勒势（PT势）模型原子在激光场作用下的动力学行为，优化了联合双原子模型；并用特殊设计的双色激光场辐照该模型，采用Crank—Nicholson方法求解其原子的含时Schroedinger方程，得到了它的高次谐波发射谱．该谱表明，可以将截止位置为Ip＋8Up的高谐波发射效率提高到10^-9．     

某居民楼山墙裂缝产生原因分析及处理

针对某居民楼山墙裂缝产生的位置、形状,结合房屋检测及房屋现状,认为该居民楼的倾斜变形及变形缝被填塞共同导致了房屋山墙产生损伤裂缝。为确保房屋安全,建议对部分地基进行灌浆加固,清除变形缝内填塞物,恢复房屋相对变形能力,对开裂墙体采用压力灌浆的方法进行修补加固。     

战略联盟稳定性影响因素研究——基于柯达与乐凯联盟的深度案例分析

不稳定性是战略联盟中的常见问题,对联盟战略的持续稳定实施往往构成了巨大威胁.文章从战略伙伴选择、联盟类型、联盟战略适应性以及联盟双方信任程度等因素入手,对跨国巨头柯达与中国本土企业乐凯之间跨国联盟的解体进行深入分析,得出联盟伙伴之间的战略适应性、联盟内信任机制构建对增强联盟稳定性具有重要的作用.     

高强水泥砂浆搅拌桩设计及工程应用

通过水泥砂浆搅拌桩身强度的试验研究,为设计提供了理论依据。结合工程实例,介绍了水泥砂浆搅拌桩的设计方法,同时对在设计中存在的一些问题提出了解决方案。从桩检测结果来看,水泥砂浆桩处理后的复合地基承载力满足设计要求。     

高职院校思想教育工作合力的探讨

高职院校思想教育的现状是各个部门都很重视,而且计划性、组织性也都很好,但部门之间的相互联系却比较少。结果是不仅造成了思想教育资源的浪费,而且也没有起到预期的教育效果。我们根据系统论的原理整合教育资源,使学生在教育的合力作用下,在大环境的熏陶下,更好更快地提升思想道德素质。     

组织文化对合资企业吸收能力的影响

基于知识的企业理论认为知识是一种资源，是获得竞争优势的关键因素，吸收能力则是企业获取、消化、转化和运用知识的关键能力。影响合资企业吸收能力的因素可从组织文化角度进行分析，并在此基础上建构分析框架、提出相关研究假设。组织文化对合资企业吸收能力的影响已为实证研究所验证。不同组织文化类型对合资企业吸收能力的影响不同。     

积极推行股份制,发展混合所有制经济

以“积极推行股份制，发展混合所有制经济”为主题，“使股份制成为公有制的主要实现形式”，这是一个重要论断；马克思和恩格斯对股份制精辟的论述；这在所有制理论认识上又有了一个实质性突破；积极推行股份制，发展混合所有制经济等4个方面阐述了学习《关于完善社会主义市场经济体制若干问题的决定》的一点体会。